Making Plymouth City Centre safe & playful, while supporting the NHS

A family fun ‘Safari’, a high street story-trail, is coming to Plymouth city centre to help spread joy, support the NHS and give families a safe reason to return to the high street.

Launching on Saturday 18 July, families and households in Plymouth will be invited to search the streets for 10 cute and colourful MonsterHeroes. Using only smartphones, the Safari allows you to learn each of the MonsterHeroes’ name, story, and superpowers. Once all 10 MonsterHeroes are found, a free e-book that tells the story of their first team-up will be unlocked. 

The Safari works by utilising contactless NFC technology and QR codes. Players don’t need to download or sign up to anything, they simply need to tap or scan to play. There is a nominal cost of £2 per family to play, with donations going to NHS Charities Together.

Plymouth City Centre Company is running the Safari to help bring some sort of normality back to the high street, keeping shoppers entertained and encouraging more visitors to the city centre while keeping them safe.

Over 100 BIDs and councils across the UK are taking part in the MonsterHero Safari project, which has been sponsored by Wild in Art, with the aim of raising over £100k for NHS Charities Together. In times of great stress, this project aims to provide the local community with a memorable high street experience that will bring a smile to the local community.

Steve Hughes, Chief Executive of Plymouth City Centre Company, said: “We are really excited about this trail. Many of our city centre events have been cancelled because of COVID-19, so now that we have introduced safety measures and the city centre has reopened, this is the perfect opportunity to attract people back in a safe and fun way and raise money for a great cause at the same time.”