Retail and High Street Task Force expert Graham Soult has written to Plymouth City Council in support of its ambitious programme of improvements for the city centre.

Graham Soult is a retail consultant, providing support to businesses and high streets across the UK and is also a member of the government’s High Street Task Force.

This is what he had to say:

"From my experience working in and visiting town and city centres across the country, it is clear that creating modern, quality public realm is a crucial ingredient in curating places that are attractive to shoppers, workers, visitors and investors. Where I work in Chester-le-Street, for example, the revamp of the previously bleak Market Place has resulted not only in a more attractive area to sit and gather, but is also credited with attracting new businesses to the buildings that face it. Occupancy in those locations is now at 100% for the first time in years.

Plymouth is a city with a unique character that I have loved visiting ever since childhood holidays to Devon. Revisiting on behalf of the High Streets Task Force last year, it was exciting to see and hear about new developments such as the Barcode, The Box, and redevelopment of the former Derrys site. Plymouth is clearly a city that is going places.

Walking from the railway station to the Hoe, however, I was struck by the opportunities to create a much better experience for those who use Plymouth city centre. Some of the areas I walked through were dark and unattractive due to the over-dense canopy of trees - especially after dark - and it was challenging at times to get one's bearings. Overall, much of the public realm felt dated and unloved, which I highlighted in my feedback at the time. Moreover, one of Plymouth's best assets is its seafront, yet at present it is possible to arrive in the city centre and be unaware that the sea is even there.

Though change can be challenging, such as in the case of Armada Way, leaving the city centre public realm unchanged would clearly act as a barrier to Plymouth realising its potential, especially in terms of developing a better mix of city centre uses and growing the evening economy. By investing in public realm that is more open and attractive, the city will create a place that feels safer and more welcoming, and will be better equipped to attract and retain businesses that bring vibrancy and prosperity to the city. 

Hull is another city that I visited on behalf of the High Streets Task Force, and I regularly cite that city's recent investment in quality public realm as an exemplar. Modern, beautiful and well-maintained public space not only creates an environment in which people want to meet and linger, but is also a powerful statement about the city and its pride and aspirations. Plymouth is right to be just as bold in its ambitions."

Graham Soult visited Plymouth on behalf of the High Streets Task Force last year.